- Guerrilla Marketing - tell me about your product or service one time. Tell me how to reach you. If I'm interested - I'll call you when I'm good and ready. But DO NOT put flyers on my windshield (we call this litter), do not fill my email inbox with newsletters about the updates on your product and please, please, please do not inundate me with so much information about your product that I can't focus on the things I need to keep my attention on.
- Pushy Sales People - if you want me to enter into a business relationship with you - make it a pleasure - not a burden. I should never have to tell you that you've overstepped your bounds. If I do have to have that conversation with you, I don't want your product.
- Gimmicks - if your product is as great as you think it is - it will sell itself. I don't need cheap pens that run out of ink in the middle of a meeting. I don't need a fluorescent green key chain - and I certainly don't need to mess up the paint on my car with your bumper sticker - especially if I don't even know if I believe in your product.
Ultimately - if your product is worth believing in - let me build trust, let me see you believe in it, let your product speak for itself. Not that I don't want to hear praises about your product - I do - but I don't want the unnecessary hype.
So now I have to ask myself... do I ever promote God in the same way the gym (or any other business) down the street promotes their business? Do I ever over promise and under-deliver on what it means to be a follower of Christ. Do I ever destroy the credibility of my relationship with Him by being pushy and overbearing to others? Or do I allow His praises to ring through my words, my heart, my actions? Do I draw attention to the saving grace He has extended to me - or do I put people off (such as through condemnation and judgment) (OUCH!)?
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